Overview:<\/b><\/p>\n
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn\u2019t explode to massive worldwide popularity simply by building \u00a0a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies\u2019 extraordinary rise. That methodology is called Growth Hacking, and it\u2019s practitioners include not just today\u2019s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.<\/span><\/p>\n Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses <\/span>customers<\/span><\/i>: attaining them, retaining them, engaging them, and motivating them to come back and buy more. \u00a0\u00a0<\/span><\/p>\n An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.<\/span><\/p>\n Authors:<\/b><\/p>\n Morgan Brown, Sean Ellis<\/span><\/p>\n Published In:<\/b><\/p>\n April 25, 2017.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Overview: So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn\u2019t explode to massive worldwide popularity simply by building \u00a0a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies\u2019 extraordinary […]<\/p>\n","protected":false},"author":13,"featured_media":8540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[256,1893,1891,1892],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series","tag-book-series","tag-hacking-growth","tag-morgan-brown","tag-sean-ellis"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/01\/Hacking-Growth-January-2019-Book-Series.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2dI","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=8538"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8538\/revisions"}],"predecessor-version":[{"id":8541,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8538\/revisions\/8541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/8540"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=8538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=8538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=8538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}