{"id":8085,"date":"2018-12-11T15:30:41","date_gmt":"2018-12-11T10:00:41","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=8085"},"modified":"2018-12-11T15:08:54","modified_gmt":"2018-12-11T09:38:54","slug":"sbu-marketing-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/12\/11\/sbu-marketing-glossary\/","title":{"rendered":"Strategic Business Unit | Glossary"},"content":{"rendered":"<p><b>Definition:<\/b><\/p>\n<p><b>strategic business unit<\/b><span style=\"font-weight: 400;\"> (<\/span><b>SBU<\/b><span style=\"font-weight: 400;\">) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.<\/span><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<p><b>Book: <\/b><span style=\"font-weight: 400;\">Marketing as strategy by Peter M Senge. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. Further Reading: Book: Marketing as strategy by Peter M Senge. &nbsp;<\/p>\n","protected":false},"author":13,"featured_media":8089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[1650,1606,1657],"class_list":["post-8085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-marketing-as-strategy","tag-peter-m-senge","tag-strategic-business-unit"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/12\/strategic-bussiness-unit.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-26p","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=8085"}],"version-history":[{"count":3,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8085\/revisions"}],"predecessor-version":[{"id":8090,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8085\/revisions\/8090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/8089"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=8085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=8085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=8085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}