{"id":7856,"date":"2018-11-13T10:30:08","date_gmt":"2018-11-13T05:00:08","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=7856"},"modified":"2018-10-31T17:59:28","modified_gmt":"2018-10-31T12:29:28","slug":"the-messy-middle-book-series","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/11\/13\/the-messy-middle-book-series\/","title":{"rendered":"The Messy Middle | Book Series"},"content":{"rendered":"<p><b>Overview:<\/b><\/p>\n<p>The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today&#8217;s top start-ups.<\/p>\n<p>Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.<\/p>\n<p>Broken into three sections with 100+ lessons, this no-nonsense book will help you:<\/p>\n<ul>\n<li><b><\/b> <b>Endure<\/b><span style=\"font-weight: 400;\"> the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. <\/span><\/li>\n<li><b> Optimize<\/b><span style=\"font-weight: 400;\"> what\u2019s working so you can improve the way you hire, better manage your team, and meet your customers\u2019 needs. <\/span><\/li>\n<li><b> Finish<\/b><span style=\"font-weight: 400;\"> strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto you next creative endeavor with ease. <\/span><\/li>\n<\/ul>\n<p>With insightful interviews from today\u2019s leading entrepreneurs, artists, writers, and executives, as well as Belsky\u2019s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.<\/p>\n<p><b>Authors:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Scott Belsky<\/span><\/p>\n<p><b>Published In:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">11 October 2018<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview: The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today&#8217;s top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Messy Middle | Book Series #ScottBelsky #BookSeries","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[256,1537,1538],"class_list":["post-7856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series","tag-book-series","tag-scott-belsky","tag-the-messy-middle"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/11\/The-Messy-Middle.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-22I","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=7856"}],"version-history":[{"count":2,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions"}],"predecessor-version":[{"id":7858,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7856\/revisions\/7858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/7894"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=7856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=7856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}