Definition:<\/b><\/p>\n
Big hairy audacious goal, or BHAG, refers to a clear and compelling target for a company to strive for. The term was coined within the book \u201cBuilt to Last: successful Habits of Visionary Companies\u201d by Jim Collins and jerry Porras. A BHAG \u2013 pronounced \u201cbee hag\u201d \u2013 is a long-term goal that everybody in a company will understand and rally behind. BHAGs are meant to excite and energize folks in a method that quarterly targets and lengthy missions statements usually fail to.<\/span><\/p>\n Further Reading:<\/b><\/p>\n Book: <\/b>Good to Great by <\/span>Jim Collins<\/span>. <\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Definition: Big hairy audacious goal, or BHAG, refers to a clear and compelling target for a company to strive for. The term was coined within the book \u201cBuilt to Last: successful Habits of Visionary Companies\u201d by Jim Collins and jerry Porras. A BHAG \u2013 pronounced \u201cbee hag\u201d \u2013 is a long-term goal that everybody in […]<\/p>\n","protected":false},"author":13,"featured_media":7811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Big Hairy Audacious Goal | Glossary #bighairyaudaciousgoal #bhag #goodtogreat #jimcollins","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[1401,1400,1399,1182],"class_list":["post-7663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-bhag","tag-big-hairy-audacious-goal","tag-good-to-great","tag-jim-collins"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/11\/Big-Hairy-Audacious-Goal.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1ZB","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=7663"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7663\/revisions"}],"predecessor-version":[{"id":7664,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7663\/revisions\/7664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/7811"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=7663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=7663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=7663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}