{"id":7638,"date":"2018-10-30T12:30:56","date_gmt":"2018-10-30T07:00:56","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=7638"},"modified":"2018-10-26T09:17:47","modified_gmt":"2018-10-26T03:47:47","slug":"customer-lifetime-value-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/10\/30\/customer-lifetime-value-glossary\/","title":{"rendered":"Customer Lifetime Value | Glossary"},"content":{"rendered":"<p><b>Definition:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">customer lifetime value (CLV) is a metric that represents the whole net profit a company makes from any given customer. clv is a projection to estimate a customer&#8217;s financial value to a business when factoring within the value of the relationship with a customer over time. clv is a vital metric for determining how much money a company needs to pay on acquiring new customers and how much repeat business a company will expect from certain consumers.<\/span><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<p><b>Book: <\/b><span style=\"font-weight: 400;\">Running Lean by Ash Maurya. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: customer lifetime value (CLV) is a metric that represents the whole net profit a company makes from any given customer. clv is a projection to estimate a customer&#8217;s financial value to a business when factoring within the value of the relationship with a customer over time. clv is a vital metric for determining how [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Customer Lifetime Value | Glossary #customerlifetimevalue #glossary #ashmaurya","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[1394,1396,105,1393],"class_list":["post-7638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-ash-maurya","tag-customer-lifetime-value","tag-glossary","tag-running-lean"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/10\/Customer-Lifetime-Value.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1Zc","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=7638"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7638\/revisions"}],"predecessor-version":[{"id":7640,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/7638\/revisions\/7640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/7639"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=7638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=7638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=7638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}