Overview:<\/b><\/p>\n
The Manager’s Guide to Distribution Channels <\/span><\/i>is a bottom-line guide, ensuring that a firm is successfully tailors its channel strategy and management to the realities of the channel and needs of the marketplace. It\u2019s a step-by-step handbook to formulating your channel structure, strategy, and relationship management so that it is both market-driven and results-oriented, as well as easy-to-implement.<\/span><\/p>\n The Manager’s Guide to Distribution Channels <\/span><\/i>provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. It also provides self-assessment tools combines with real-world cases and examples, and a non-theoretical balanced blend of thought-provoking insights and hands-on tactics that helps managers.<\/span><\/p>\n Authors:<\/b><\/p>\n Linda Gorchels, Edward J. Marien ,\u200e Chuck West<\/span><\/p>\n Published In:<\/b><\/p>\n 2004<\/b><\/p>\n","protected":false},"excerpt":{"rendered":" Overview: The Manager’s Guide to Distribution Channels is a bottom-line guide, ensuring that a firm is successfully tailors its channel strategy and management to the realities of the channel and needs of the marketplace. It\u2019s a step-by-step handbook to formulating your channel structure, strategy, and relationship management so that it is both market-driven and results-oriented, […]<\/p>\n","protected":false},"author":10,"featured_media":6760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[],"class_list":["post-6759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/08\/The-Managers-Guide-to-Distribution-Channels.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1L1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=6759"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6759\/revisions"}],"predecessor-version":[{"id":6761,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6759\/revisions\/6761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/6760"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=6759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=6759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=6759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}