{"id":6569,"date":"2018-08-02T10:30:39","date_gmt":"2018-08-02T05:00:39","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=6569"},"modified":"2018-08-01T11:55:13","modified_gmt":"2018-08-01T06:25:13","slug":"the-users-journey-storymapping-products-that-people-love-book-series","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/08\/02\/the-users-journey-storymapping-products-that-people-love-book-series\/","title":{"rendered":"The User&#8217;s Journey: Storymapping Products That People Love | Book Series"},"content":{"rendered":"<p><span style=\"color: #000000;\"><b>Overview:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The author of this book Dona Lichaw says that, like a good story, even a successful design is also part of the engaging moment that holds customers attention. The book \u201cThe User\u2019s Journey: Storymapping Products That People Love\u201d will show you why, when and how to use narrative structure, technique, and principles to ideate, craft and test a cohesive vision for an engaging outcome. The book explains how \u201cStory first\u201d approach transforms a product feature, and webpage aspects like landing page, campaign, and content strategies that are part of a good website design.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The book tells you the importance of strategic Story Mapping and why it is an excellent way to visually map out a customers journey. The author has beautifully portrayed how you can solve most of the problems using story maps.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Authors:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Dona Lichaw<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Published In:<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">2016<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview: The author of this book Dona Lichaw says that, like a good story, even a successful design is also part of the engaging moment that holds customers attention. The book \u201cThe User\u2019s Journey: Storymapping Products That People Love\u201d will show you why, when and how to use narrative structure, technique, and principles to ideate, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[17,284,256,155,18,19,470,110],"class_list":["post-6569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series","tag-agile","tag-agile-book","tag-book-series","tag-book-to-read","tag-innoroo","tag-innovation-roots","tag-leadership-skills","tag-software-development"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/08\/The-Users-Journey.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1HX","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=6569"}],"version-history":[{"count":2,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6569\/revisions"}],"predecessor-version":[{"id":6572,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6569\/revisions\/6572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/6570"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=6569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=6569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=6569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}