{"id":6358,"date":"2018-07-25T10:30:37","date_gmt":"2018-07-25T05:00:37","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=6358"},"modified":"2018-07-20T09:58:17","modified_gmt":"2018-07-20T04:28:17","slug":"product-life-cycles-and-product-management-book-series","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/07\/25\/product-life-cycles-and-product-management-book-series\/","title":{"rendered":"Product Life Cycles and Product Management | Book Series"},"content":{"rendered":"<p><strong>Overview:<\/strong><\/p>\n<p><span style=\"font-weight: 400\">This book describes a complete and systematic treatment of the varying perspectives and dimensions or product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.<\/span><\/p>\n<p><strong>Published In:<\/strong><\/p>\n<p><span style=\"font-weight: 400\">1989<\/span><\/p>\n<p><strong>Author:<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Sak Onkvisit<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview: This book describes a complete and systematic treatment of the varying perspectives and dimensions or product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/07\/Product-Life-Cycles-and-Product-Management.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1Ey","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=6358"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6358\/revisions"}],"predecessor-version":[{"id":6360,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/6358\/revisions\/6360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/6359"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=6358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=6358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=6358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}