{"id":3274,"date":"2018-02-06T12:30:39","date_gmt":"2018-02-06T07:00:39","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=3274"},"modified":"2018-02-08T14:02:21","modified_gmt":"2018-02-08T08:32:21","slug":"customer-development-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2018\/02\/06\/customer-development-glossary\/","title":{"rendered":"Customer Development | Glossary"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>Definition<\/b><\/p>\n<p>Customer Development is a framework that consists of four steps, namely:<\/p>\n<ul>\n<li>Customer discovery &#8211; Understanding customer needs and your ability to satisfy them<\/li>\n<li>Customer validation &#8211; Building the right product that satisfies the customer needs<\/li>\n<li>Company creation &#8211; Determining your product&#8217;s ability to satisfy\u00a0 the customers needs<\/li>\n<li>Company building &#8211; Growing your organization in order to support the demand for the product<\/li>\n<\/ul>\n<p>The framework provides a method of application that validates postulations about your product and\/or business and understand working with &#8216;User needs&#8217;. This is widely applied in the &#8216;Lean Startup&#8217; approach.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Further Reading<\/b><\/p>\n<ul>\n<li>&#8220;Lean Customer Development: Building Products Your Customers&#8221;(book), by Cindy Alvarez.<\/li>\n<li>For more on Customer Development, read\u00a0<a href=\"https:\/\/www.alexandercowan.com\/lindiscoagile\/\">here.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Definition Customer Development is a framework that consists of four steps, namely: Customer discovery &#8211; Understanding customer needs and your ability to satisfy them Customer validation &#8211; Building the right product that satisfies the customer needs Company creation &#8211; Determining your product&#8217;s ability to satisfy\u00a0 the customers needs Company building &#8211; Growing your organization [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[17,181,105,18,488,29,293],"class_list":["post-3274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-agile","tag-framework","tag-glossary","tag-innoroo","tag-lean-customer-development","tag-management","tag-product"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/02\/Customer-Development.png?fit=3125%2C1709&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-QO","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/3274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=3274"}],"version-history":[{"count":4,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/3274\/revisions"}],"predecessor-version":[{"id":3505,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/3274\/revisions\/3505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/3386"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=3274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=3274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=3274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}