{"id":10702,"date":"2019-08-12T15:47:54","date_gmt":"2019-08-12T10:17:54","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=10702"},"modified":"2019-08-12T15:48:01","modified_gmt":"2019-08-12T10:18:01","slug":"weighted-purchase-intent-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/08\/12\/weighted-purchase-intent-glossary\/","title":{"rendered":"Weighted Purchase Intent | Glossary"},"content":{"rendered":"\n<p><strong>Definition:&nbsp;<\/strong><br><\/p>\n\n\n\n<p>Weighted Purchase Intent (also known as WPI) is calculation of the mean of a purchase intent scale when the values for each response category of the scale (called weights) reflect the probability of purchase for that response category.<\/p>\n\n\n\n<p><strong>Further Reading:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Book:<\/strong> <strong>Playing to win by A. G. Lafley and Roger L. Martin<\/strong><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition:&nbsp; Weighted Purchase Intent (also known as WPI) is calculation of the mean of a purchase intent scale when the values for each response category of the scale (called weights) reflect the probability of purchase for that response category. Further Reading:&nbsp; Book: Playing to win by A. G. Lafley and Roger L. Martin<\/p>\n","protected":false},"author":13,"featured_media":10711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[2747],"class_list":["post-10702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-weighted-purchase-intent"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/08\/Weighted-Purchase-Intent-01.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2MC","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=10702"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10702\/revisions"}],"predecessor-version":[{"id":10713,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10702\/revisions\/10713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/10711"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=10702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=10702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=10702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}