{"id":10567,"date":"2019-08-06T17:45:59","date_gmt":"2019-08-06T12:15:59","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=10567"},"modified":"2019-08-06T17:46:07","modified_gmt":"2019-08-06T12:16:07","slug":"creativity-inc-book-series","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/08\/06\/creativity-inc-book-series\/","title":{"rendered":"Creativity, Inc. | Book Series"},"content":{"rendered":"\n<p><strong>Overview:<\/strong><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation\u2014into the meetings, postmortems, and \u201cBraintrust\u201d sessions where some of the most successful films in history are made. It is, at heart, a book about creativity\u2014but it is also, as Pixar co-founder and president Ed Catmull writes, \u201can expression of the ideas that I believe make the best in us possible.\u201d<\/p>\n\n\n\n<p>For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired\u2014and so profitable.<\/p>\n\n\n\n<p>As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie\u2019s success\u2014and in the thirteen movies that followed\u2014was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:<\/p>\n\n\n\n<p>\u2022 Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.<\/p>\n\n\n\n<p>\u2022 If you don\u2019t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.&nbsp;<\/p>\n\n\n\n<p>\u2022 It\u2019s not the manager\u2019s job to prevent risks. It\u2019s the manager\u2019s job to make it safe for others to take them.<\/p>\n\n\n\n<p>\u2022 The cost of preventing errors is often far greater than the cost of fixing them.&nbsp;<\/p>\n\n\n\n<p>\u2022 A company\u2019s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.<\/p>\n\n\n\n<p><strong>Author:<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ed Catmull and Amy Wallace<\/p>\n\n\n\n<p><strong>Published In:<\/strong><\/p>\n\n\n\n<p>08 April 2014<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview:&nbsp; Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation\u2014into the meetings, postmortems, and \u201cBraintrust\u201d sessions where some of the most successful films in history are made. It is, at heart, a book about creativity\u2014but it is also, as Pixar co-founder [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[2392,2698],"class_list":["post-10567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-creativity","tag-inc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/08\/Creativity-Inc-01.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2Kr","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=10567"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10567\/revisions"}],"predecessor-version":[{"id":10569,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10567\/revisions\/10569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/10568"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=10567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=10567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=10567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}