{"id":10194,"date":"2019-06-18T14:48:16","date_gmt":"2019-06-18T09:18:16","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=10194"},"modified":"2019-06-18T14:50:55","modified_gmt":"2019-06-18T09:20:55","slug":"go-to-market-strategy-glossary","status":"publish","type":"post","link":"https:\/\/innoroo.com\/blog\/2019\/06\/18\/go-to-market-strategy-glossary\/","title":{"rendered":"Go to market strategy | Glossary"},"content":{"rendered":"\n<p><strong>Definition:<\/strong><\/p>\n\n\n\n<p>A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.<\/p>\n\n\n\n<p><strong>Further Reading:<\/strong><\/p>\n\n\n\n<p><strong>Book: <\/strong>The Lean Machine by Dantar P. Oosterwal. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[2590],"class_list":["post-10194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-go-to-market-strategy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/06\/Go-to-market-strategy-01.png?fit=750%2C410&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2Eq","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=10194"}],"version-history":[{"count":1,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10194\/revisions"}],"predecessor-version":[{"id":10220,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/10194\/revisions\/10220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/10209"}],"wp:attachment":[{"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=10194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=10194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=10194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}