Customer Lifetime Value | Glossary


customer lifetime value (CLV) is a metric that represents the whole net profit a company makes from any given customer. clv is a projection to estimate a customer’s financial value to a business when factoring within the value of the relationship with a customer over time. clv is a vital metric for determining how much money a company needs to pay on acquiring new customers and how much repeat business a company will expect from certain consumers.

Further Reading:

Book: Running Lean by Ash Maurya.