Design Thinking | Glossary

Design thinking defines creative strategies used by designers to match people’s needs with what is technologically feasible, and defining a viable business strategy that can be converted into customer value and market opportunity.

The notion of design as a “way of thinking” in the sciences can be traced to Herbert A. Simon’s 1969 book The Sciences of the Artificial,and in design engineering to Robert McKim’s 1973 book Experiences in Visual Thinking.

Further Reading

  • “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation”, by Tim Brown.
  • “This is Service Design Thinking: Basics, Tools, Cases”, by Jakob Schneider.

Know more design thinking by signing up for our workshop by visiting our website.