{"id":9293,"date":"2019-04-02T12:31:09","date_gmt":"2019-04-02T07:01:09","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=9293"},"modified":"2019-04-02T12:31:15","modified_gmt":"2019-04-02T07:01:15","slug":"minimum-marketable-feature-glossary","status":"publish","type":"post","link":"http:\/\/innoroo.com\/blog\/2019\/04\/02\/minimum-marketable-feature-glossary\/","title":{"rendered":"Minimum Marketable Feature | Glossary"},"content":{"rendered":"\n<p><strong>Definition<\/strong><br><\/p>\n\n\n\n<p>A Minimum Marketable Feature (MMF), the smallest set of functionality that must be realized in order for the customer to perceive value. <br><\/p>\n\n\n\n<p>A feature is something that is perceived, of itself, as value by the user. \u201cMarketable\u201d means that it provides significant value to the customer; value may include revenue generation, cost savings, competitive differentiation, brand-name projection, or enhanced customer loyalty. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Further Reading <\/strong><\/p>\n\n\n\n<p><strong>BOOK:<\/strong><strong> <\/strong>Agile Product Management with Scrum by Roman Pichler<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition A Minimum Marketable Feature (MMF), the smallest set of functionality that must be realized in order for the customer to perceive value. A feature is something that is perceived, of itself, as value by the user. \u201cMarketable\u201d means that it provides significant value to the customer; value may include revenue generation, cost savings, competitive [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[2177,105,2187,814],"class_list":["post-9293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-agile-product-management-with-scrum","tag-glossary","tag-minimum-marketable-feature","tag-roman-pichler"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/04\/Minimal-Marketable-Feature.png?fit=750%2C410","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2pT","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=9293"}],"version-history":[{"count":1,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9293\/revisions"}],"predecessor-version":[{"id":9295,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/9293\/revisions\/9295"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/9294"}],"wp:attachment":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=9293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=9293"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=9293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}