{"id":8865,"date":"2019-02-22T12:30:46","date_gmt":"2019-02-22T07:00:46","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=8865"},"modified":"2019-02-20T21:38:52","modified_gmt":"2019-02-20T16:08:52","slug":"48-hour-start-up-book-series","status":"publish","type":"post","link":"http:\/\/innoroo.com\/blog\/2019\/02\/22\/48-hour-start-up-book-series\/","title":{"rendered":"48-Hour Start-Up | Book Series"},"content":{"rendered":"<p><b>Overview:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fraser Doherty\u2019s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn\u2019t cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi \u2013 million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Come up with a business idea without the guesswork <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Create a kick-ass brand, website and on-line marketing campaign <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Promote your product <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job. This book is perfect for <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Young entrepreneurs <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Students learning about start-ups <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Established entrepreneurs looking for shortcuts <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Teams within corporates who want to create a more innovative and competitive environment<\/span><\/li>\n<\/ul>\n<p><b>Authors:<\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Fraser Doherty MBE<\/span><\/b><\/p>\n<p><b>Published In:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">August 22, 2016.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview: Fraser Doherty\u2019s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[250],"tags":[2033,256,2034],"class_list":["post-8865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-series","tag-48-hour-start-up","tag-book-series","tag-fraser-doherty-mbe"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/02\/48-Hour-Start-Up-Feb-2019-Book-Series.png?fit=750%2C410","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2iZ","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=8865"}],"version-history":[{"count":1,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8865\/revisions"}],"predecessor-version":[{"id":8867,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8865\/revisions\/8867"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/8866"}],"wp:attachment":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=8865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=8865"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=8865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}