{"id":8798,"date":"2019-02-26T10:30:52","date_gmt":"2019-02-26T05:00:52","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=8798"},"modified":"2019-02-05T23:39:46","modified_gmt":"2019-02-05T18:09:46","slug":"vanity-metrics-glossary","status":"publish","type":"post","link":"http:\/\/innoroo.com\/blog\/2019\/02\/26\/vanity-metrics-glossary\/","title":{"rendered":"Vanity metrics | Glossary"},"content":{"rendered":"<p><b>Definition: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vanity metrics are things like registered users, downloads, and raw pageviews. They are easily manipulated, and do not necessarily correlate to the numbers that really matter: active users, engagement, the cost of getting new customers, and ultimately revenues and profits. The latter are more actionable metrics.<\/span><\/p>\n<p><b>Further Reading: <\/b><\/p>\n<p><b>Book:<\/b> <b>kanban Maturity Model by Teodora Bozheva<\/b><b>, David J. Anderson<\/b><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Vanity metrics are things like registered users, downloads, and raw pageviews. They are easily manipulated, and do not necessarily correlate to the numbers that really matter: active users, engagement, the cost of getting new customers, and ultimately revenues and profits. The latter are more actionable metrics. Further Reading: Book: kanban Maturity Model by Teodora [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[7,105,868,1987,173],"class_list":["post-8798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-david-j-anderson","tag-glossary","tag-kanban-maturity-model","tag-teodora-bozheva","tag-vanity-metrics"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2019\/02\/Vanity-Metric.png?fit=3128%2C1709","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-2hU","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=8798"}],"version-history":[{"count":1,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8798\/revisions"}],"predecessor-version":[{"id":8800,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/8798\/revisions\/8800"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/8799"}],"wp:attachment":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=8798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=8798"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=8798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}