{"id":4517,"date":"2018-04-16T12:30:00","date_gmt":"2018-04-16T07:00:00","guid":{"rendered":"http:\/\/innoroo.com\/blog\/?p=4517"},"modified":"2018-04-10T07:10:31","modified_gmt":"2018-04-10T01:40:31","slug":"value-proposition-canvas-glossary-2","status":"publish","type":"post","link":"http:\/\/innoroo.com\/blog\/2018\/04\/16\/value-proposition-canvas-glossary-2\/","title":{"rendered":"Value Proposition Canvas | Glossary"},"content":{"rendered":"<p><b>Definition<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A canvas which displays the Value Proposition. It represents where the company\u2019s product often intersects with the customer\u2019s desires. It represents the magic space between what you make and why people buy it. The value proposition is the crunch point between business and brand strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is helpful when a new company is being started. A Value Proposition canvas is a simple tool that rapidly gives you the \u2018minimum viable clarity\u2019 that is required to start the building and test procedures.<\/span><\/p>\n<p><b>Further Reading<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> &#8220;Value Proposition Design: How to Create Products and Services Customers Want\u201d (book), by Alexander Osterwalder.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition A canvas which displays the Value Proposition. It represents where the company\u2019s product often intersects with the customer\u2019s desires. It represents the magic space between what you make and why people buy it. The value proposition is the crunch point between business and brand strategy. It is helpful when a new company is being [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[102],"tags":[17,105,301,780,799],"class_list":["post-4517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-agile","tag-glossary","tag-software","tag-stories","tag-value-prosotion"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/innoroo.com\/blog\/wp-content\/uploads\/2018\/04\/Value-Porposition-Canvas-1.png?fit=3125%2C1709","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8Rui8-1aR","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/4517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/comments?post=4517"}],"version-history":[{"count":5,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/4517\/revisions"}],"predecessor-version":[{"id":4564,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/posts\/4517\/revisions\/4564"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media\/4559"}],"wp:attachment":[{"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/media?parent=4517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/categories?post=4517"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/innoroo.com\/blog\/wp-json\/wp\/v2\/tags?post=4517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}