Vanity metrics are numbers intended to paint an impressive picture,as compared to Actionable metrics,that tie specific and repeatable actions,to observed results. Vanity Metrics include raw numbers,like page views,registered users of a website etc.,that produce big numbers that don’t always necessarily generate revenue.
“Metrics and Models in Software Quality Engineering”, by Stephen H. Kan.
- “Software Metrics and Software Metrology”, by Alain Abran.
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