Product Life Cycles and Product Management | Book Series

Overview:

This book describes a complete and systematic treatment of the varying perspectives and dimensions or product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.

Published In:

1989

Author:

Sak Onkvisit