Product Life Cycles and Product Management | Book Series


This book describes a complete and systematic treatment of the varying perspectives and dimensions or product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. An important resource for product managers and marketing professionals, this book is also an ideal text for business school courses in product and marketing management.

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Sak Onkvisit