The Power of Moments | Book Series

Overview:

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Author:   

Chip Heath and Dan Heath

Published In:

03 October 2017

Groupon | Glossary

Definition :

Groupon is a marketing service that offers its subscribers daily discount coupons by email, Facebook and Twitter feeds. Typical Groupon deals focus on local restaurants, stores, services, events and regional products. Today, there are thirty-five million registered Groupon users worldwide.

The name Groupon is a combination of the words “group” and “coupon,” which references the company’s viral marketing business model. The goal of a viral approach to marketing is to encourage Groupon members to pass marketing messages on to other sites and users, creating a potentially exponential growth in the message’s visibility and effect. Groupon’s deals are only offered for a certain amount of time — typically twenty-four hours — and a discount coupon will only become active if a pre-determined number of people commit to purchasing the advertised product or service.

Further Reading :

Book: The Lean Startup by Eric Ries