Lifecycle Profits | Glossary

 

Definition

The total potential for profit of a product over it’s entire duration (aka the ‘Life Cycle’) is known as Lifecycle Profits. In case there is a portfolio involved, then the Life Cycle of the entire portfolio is considered.

Further Reading.

  • For more on Lifecycle Profits, read here.
Book Series ( Book of the Day)

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility | Book Series

Overview:

The book ‘Design to Grow’ insights into how the world famous company, Coca-Cola adopted the two essential qualities: Scale and Agility to become successful. It also explores the key factors required to create Scale and Agility in order to stay ahead in the competitive world. This book mainly takes you through the ups and downs faced by Coca-Cola Company, portrayed by a Senior Executive; and how it learns to incorporate the ‘Design’ to become more Agile and big. You will learn how to use the same approach to grow your business. This is the must-read book for Managers and budding Entrepreneurs, who are looking to make a big difference in their organization.

Author:

David Butler

Linda Tischler

Published In:

2016