This book is a best-seller by cognitive scientist and usability engineer, Donald Norman. The author explains how design can communicate medium between object and user. He emphasizes on making the world a better place to live through a better design combining with psychology research, anecdotes and significant industry examples. The content of this books takes us on a journey of varied topics like how to create positive user experience, to what extent problems are attributed to human errors, how to design better. It is a must read to get a deep dive into design creativity.